How we calculate ROI
What your team is worth,
in dollars you can check.
Every Monday your chief of staff reports what the team did and what it was worth. Here's exactly how that number is built, and what we refuse to count.
The formula
Three kinds of value, added up and compared with what you pay. Our target is a 2 to 3x return: every dollar you spend should come back as two or three. Every line links back to real tasks and real customers.
Time back
Hours of work the team did, valued at what you'd pay someone to do it.
Revenue won
Sales and bookings that came directly from the team's work.
Costs avoided
Tools or services you actually stopped paying for.
Monthly value
We aim for this to be 2 to 3 times what you pay.
How each part is counted
Time back
We never guess per task. Each kind of task has a fixed number of minutes, based on how long a person typically spends on it. The team logs every task, and the minutes add up.
| Task | Who | Minutes |
|---|---|---|
| Inquiry or DM reply | Front desk | 6 |
| Follow-up | Sales rep | 5 |
| Win-back or rebooking note | Sales rep | 8 |
| Review request | Marketer | 3 |
| Review reply | Marketer | 6 |
| Website fix: find, fix, test on phone, publish | Web manager | 120 |
| Competitor watch and options | Marketer | 30 |
| Campaign: email, post and offer | Marketer | 90 |
| Weekly results report | Chief of staff | 60 |
Revenue won
Only revenue we can trace to a specific action. A booking counts when a customer the team contacted books or buys soon after, and wasn't already on the calendar.
Not counted: customers who were already booked, sales with no contact from the team, and anything we can't point to.
Costs avoided
Only money you actually stop spending, like a review tool, a scheduling add-on or agency hours your team now covers.
Estimate yours
Start with the total, then open any role to change its numbers. Defaults are typical small business costs, not our claims. After your first month, the real numbers come from your scoreboard.
- At a 2 to 3x return, your team would cost$0
Target return: 2 to 3x. We agree on price after your first month, using your real number, so you only pay in proportion to what the team delivered.
What we won't count
Opens and clicks
Activity isn't value. Only bookings, sales and finished work count.
Business you'd have had anyway
Customers already booked or buying on their own aren't credited to the team.
Made-up time
Minutes come from the fixed table above, never an estimate per task.
Where you'll see it
Every Monday the chief of staff sends your scoreboard: hours back, revenue won, what each agent did, and what needs you. Tap any number to see the tasks and customers behind it.
Start with a free assessment.
See what your team would work on first.